Who is the brand of cricket
Cricket is more than just a sport for many people around the world, especially in countries like Australia, India, England where it is nothing less than a religion. Packed stadiums with enthusiastic supporters, tension-filled matches and star cricketers are part of its charm. These attributes not only define the game but also shape up various facets of related brands. The discussion on “Who is the brand of cricket” can invoke one’s curiosity to explore different elements that contribute significantly to this gentleman’s sport.
1. International Cricket Council (ICC)
The International Cricket Council, commonly known as ICC, serves as an epitome of authority concerning cricket across the globe. It paves the way for establishing rules, organizing tournaments like T20 World Cup, ODI World Cup or Test Championship and creating a common platform for competing nations. Over time, ICC has solidified its image as the central governing body for international cricket and hence imparts a structure and brand identity to the game itself.
1.1 ICC’s Role in Branding Cricket
In essence, ICC plays a dominant role in branding cricket by introducing several initiatives that endorse fair play culture and integrity of the game. Their tagline “Cricketer’s Gentleman’s Game” resonates well with their mission to preserve cricket’s values. Transparency in decision making, equal opportunity provisions for all teams and promotion of global events make them pivotal in defining the brand of cricket.
2. National Cricket Boards And Their Influence
National Boards such as BCCI (Board Of Control For Cricket In India), ECB (England Cricket Board) or CA (Cricket Australia) also contribute effectively towards shaping the brand image associated with cricket in respective countries. BCCI stands out among these boards due to its immense financial breadth and control over cricket in India implicitly making it a vital player shaping the ‘Cricket Brand’.
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2.1 National Cricket Boards And Cricket Franchises
These boards have also played their part by laying down robust domestic structures and franchises like IPL (Indian Premier League), BBL (Big Bash League) or The Hundred Tournament. These leagues and tournaments act as an avenue of entertainment attracting masses thereby fortifying the image of cricket.
3. Player Personalities As A Reflection Of Cricket’s Brand Image
Renowned players with substantial fan following, such as Sachin Tendulkar, Brian Lara, M.S Dhoni, Virat Kohli, Steve Smith are undeniably influential figures representing cricket’s brand image on a global stage. They serve as perfect examples showcasing sportsmanship spirit- diligence, humility and tenacity – which reflect the gentlemanly essence that cricket aims to portray. Their popularity among masses adds more value towards strengthening the brand of cricket.
3.1 Endorsements By Cricketers
Given their huge fans base, endorsements by these cricketers not only boost product branding but also contribute significantly towards magnifying cricket’s brand reach at large. Cricket equipment companies like Gray-Nicholls, Gunn & Moore celebrating endorsements from top-notch cricketers illusions the power-packed combination of sport and commerce resulting in effective branding outcomes for both cricket and associated products.
In conclusion, ‘Who is the brand of cricket’ cannot be confined to single entity; instead it comprises multiple components-Authoritative Bodies like ICC or national boards coupled with charismatic images of popular cricketers collectively shape up the dynamic brand called “CRICKET”.
