Who sponsored ipl 2021
The Indian Premier League (IPL) is not just a cricket tournament; it’s a spectacle that captivates the entire nation and fans beyond borders. The unprecedented fervor, glitz, and glamor associated with this sports event have earned it global recognition. Now, an integral part of this grandeur are the sponsors who invest massively into the IPL due to its popularity, including for IPL 2021.
The Relationship between IPL and its Sponsors
Investing in IPL isn’t only about money inflow; it brings along a plethora of advantages for sponsors too. With millions of viewers worldwide glued to screens during the tournament, branding reaches new heights. This immense charm makes companies pour substantial financial support ensuring superior viewing experience which enhances their brand visibility too.
Dream11: Official Sponsor for IPL 2020
Before discussing the primary sponsor of the 2021 season, it’s worth mentioning Dream11, an Indian gaming platform offering fantasy sports in cricket as well as other games was the title sponsor for IPL 2020. They managed to scoop the mantle from Vivo after bidding ₹222 crore.
Vivo: Back in Action in IPL 2021
Now, moving onto 2021’s cash-rich league, Vivo resumed as the title sponsor post a hiatus in 2020 due to geopolitical tensions amidst Indo-China border conflict. Earlier on, they had signed a ₹440 crore per year deal for five years spanning from 2018-22 but withdrew last year momentarily before making their comeback this year.
Other Prominent Contributors
Besides Vivo, several significant brands added sparkles to IPL2021 by infusing funds and associating their names with different aspects of the series.
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Tata Safari:
Tata Motors joined hands with BCCI in 2021 declaring ‘Tata Safari’ as the ‘Official Partner’. Tata has been associated with IPL for a while now and this year’s edition witnessed Tata Safari lead the brand campaign throughout the tournament.
Unacademy:
The edtech start-up Unacademy, was also one of the official partners for two seasons before it extended its partnership until 2022. The collaboration between BCCI and Unacademy is to enhance learning and knowledge sharing on various character disciplines in cricket which claim a wider audience than simply viewership.
CRED:
Next up, CRED, a credit card repayment platform, partnered with IPL in 2020 and extended their association into 2021. This not only helps them gain exposure but allows their users to earn exclusive rewards throughout the series by paying their credit card bills via the app.
Dream11 and Upstox:
Dream11 remains within the folds even after losing the title sponsorship; they continue in an associate capacity, taking advantage of high profile visibility. Additionally, Upstox was roped in as official partner bringing financial solutions closer to IPL fans while promoting investment consciousness amidst bio-bubbles.
Journey Into The Future
BCCI’s commercial partners primarily include broadcast – Star Sports, Radio – Reliance Jio, Official Strategic Time Out Partner – Ceat Tyres and digital streaming partner – Disney Plus Hotstar. These sponsors enrich viewing experience with top-notch technological advances thereby delivering uninterrupted live action. With each passing season, more brands collaborate with IPL providing enhanced quality content whilst elevating their own global standing. Though suspense around IPL 2022 sponsorships prevails due to looming Covid-19 uncertainties, optimism runs high that once again businesses will line up for this guaranteed effective advertising platform.
In conclusion, what shapes these partnerships beyond business profits are factors like patriotism blended with emotional sentiments generally associated with cricket in India. The excitement of the game intertwined with corporate participation makes IPL a monumental event before, during and after the season.
